{"version":"1.0","provider_name":"Frozen Food Specialist","provider_url":"https:\/\/novum.ie\/frozenfood","title":"Ralf Backwinkel | Frozen Food Specialist","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"kCZhs3ByMS\"><a href=\"https:\/\/novum.ie\/frozenfood\/our-story\/team-expertise\/ralf-backwinkel\/\">Ralf Backwinkel<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/novum.ie\/frozenfood\/our-story\/team-expertise\/ralf-backwinkel\/embed\/#?secret=kCZhs3ByMS\" width=\"600\" height=\"338\" title=\"&#8220;Ralf Backwinkel&#8221; &#8212; Frozen Food Specialist\" data-secret=\"kCZhs3ByMS\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/novum.ie\/frozenfood\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/novum.ie\/frozenfood\/wp-content\/uploads\/sites\/3\/2026\/05\/NV2623-Ralf-Backwinkel-Website-Head-shots.jpg","thumbnail_width":350,"thumbnail_height":350,"description":"Ralf is Managing Director of Novum K\u00e4ltetechnik Deutschland GmbH, leading Novum\u2019s local presence in Germany and supporting the company\u2019s strategic development in Europe. He brings extensive leadership experience, deep sector knowledge and a strong understanding of the German business environment. Ralf works with retailers seeking greater control, simplicity and sustainability in their refrigeration strategy, helping [&hellip;]"}